Amisha Jain, senior VP and MD of SAMEA, Levi Strauss & Co., says the brand will continue to drive conversations around women
Amisha Jain is a retail veteran. With over 20 years of experience, Jain has worked with brands like Zivame, Nike, and Arvind Group, among others. In 2022, she became the senior vice president and managing director of South Asia-Middle East and Africa (SAMEA), Levi Strauss & Co., where she is responsible for leading the company’s operations, expansion, and growth in the SAMEA market. Jain shares with Storyboard18 interesting views on the Indian market, especially when it comes to the clothing category. She says, “Everyone has a perception that India is a price sensitive market. However, we have seen that consumer mindset is now changing from being price conscious to performance conscious. Consumers want to invest in products that are fashionable, but at the same time are also functional and enduring in their relevance.”