Existing digital ad and marketing systems cannot afford to find money to rewire themselves. It will be an outside job. But whose job?
There are three types of people in this world: those who make things happen, those who watch things happen and those who wonder what happened. Advertising industry is somewhere between the latter two types. Tectonic shifts are happening to the advertising and marketing industry. Some of these are global in nature, while a few are specific to our country.