Digital advertising is at the crossroads in fixing the ownership for "the device" that collects consumer data
When something is free, it avoids the price system. It avoids the related liabilities to the customer they serve. It avoids the requirements of security. It avoids the obligations of security. It also prohibits learning. Key to capitalism is learning curves. Knowledge is wealth. Economic growth is from learning. One of the key instruments of learning are the signals of prices, said George Gilder during the launch interview of his book, Life After Google.