As Gary Vaynerchuk's VaynerMedia enters another global market with India, the celebrated founder believes independent global agencies like his can become an alternative to the traditional holding company and their agency networks
“I’m going to Cannes next week where many human beings, in 2024, are going to be fixated on commercials that no human being has seen.” That’s Gary Vaynerchuk’s no-holds-barred take on the state of advertising and the global ad industry’s premier festival - Cannes Lions.