From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022
As India's digital economy strengthens, the merging of marketing and technology, better known as martech, is expected to witness significant growth too. This trend has further been accelerated by the shift in consumer behaviour due to the global pandemic. Digital has become a key channel not only for customer acquisition and engagement but also for conversion and retention.