With the demand for local language content is steadily growing in India, there is a need for advertisers to consider creating regional advertising which goes beyond dubbed ads
Softbank and Meta-backed ecommerce platform Meesho's recent campaign “Arre Waah” has been tailored to capture India’s regional nuances and thereby build resonance among various audiences. The campaign was shot in three zonal languages—Hindi, Bengali, and Tamil—and it was further amplified in other regional languages.