Instagram's algorithm changes and focus on Reels have prompted the brand to take a step back to find the right marketing mix. Here's the whole truth from the founder
Former Unilever marketing executive Shashank Mehta founded The Whole Truth in 2019 to offer healthier alternatives to packaged foods. Mehta has been changing the way food products are marketed and advertised too. Keeping content at the core of The Whole Truth’s marketing strategy, Mehta appears in all of the brand's commercials. He tells Storyboard18 that no one else can speak about his brand mission with more conviction than him.