BharatPe founder Ashneer Grover landed in trouble as social media called for a brand boycott over his alleged abusive call with a bank employee. Branding experts say founders should consider the company brand an extension of their public persona and behave accordingly
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An alleged abusive phone call with a bank employee put BharatPe founder Ashneer Grover amid controversy around misuse of power. But that’s not all. His alleged bad conduct has thrown the fintech startup brand in the eye of the storm too.