As the 2022 ICC Women's Cricket World Cup kicks off, here's where the sport and players stand in marketers' game plans
On March 6, a clip of the Indian women's cricket team playing with Bismah Maroof's baby daughter Fatima went viral. Maroof is the captain of Pakistan's women’s cricket team. This happened right after the women in blue defeated their arch-rival Pakistan by 107 runs in the maiden match of the ICC Women’s Cricket World Cup 2022 at Bay Oval in New Zealand.