In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media
Founders of Bengaluru-headquartered creative shop Talented Gautam Reghunath and PG Aditiya went to their client Viren Noronha with a pitch. That’s unusual in the agency business. The founder duo pitched Noronha the idea of joining them as a consultant. However, after several rounds of discussions and ideation they realised that brands in India haven’t explored social media in depth like several other mature markets in the world. They discovered that there is a scope to do far more new creative experiments on social media. That’s how The New Thing was born.