After rolling out a QR code-centric campaign during IPL, Dunzo saw 10x traffic on the campaign's landing page. PepsiCo and OYO have also used the tech as their advertising strategy
During the nail-biting finale of the 15th edition of IPL, millions of television viewers were left confused when their screens went hazy. What followed was a QR code on their screens. Quick commerce platform Dunzo flashed a QR code for 20 seconds with a copy that read, “Inconvenience is regretted. Convenience is not.”