The increasing habit of "oversharing" has led to many in advertising and corporate India to open up and enhance their personal brands. But is it all getting too much?
In 2021, when Aditi Anand, a marketing professional, switched jobs and was looking for ways to break the ice and connect with her co-workers in a work-from-home world, she chose LinkedIn. She got active on the network designed for working professionals to express her thoughts on working remotely, write about trends that caught her attention and gather views on what the marketing community was really thinking at large.