Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times
Toby Jenner, the global CEO of Wavemaker told his India team which is led by Ajay Gupte to be the “most wanted media agency” in the world. Gupte and his teams took the mandate very seriously. He shares with Storyboard18 their report card: Wavemaker India has added over $90 million in billings from new business wins in 2022 so far and has had a strong stake in global wins like Danone and Audible, as well as retaining Mondelez. “That’s the business results, and they are impressive. On top, Ajay and his team has put Wavemaker on the map globally through tangible examples of how creativity and new technology have a transformational power,” he adds. The agency’s work for Mondelez India in partnership with Ogilvy India has been putting them high on the global awards rankings too.