In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. Companies expect at least a 20-30 percent rise in user base this IPL season
Esports and gaming companies have gone big on IPL 2022. Starting from grand prize pools to star-studded IPL focused ad campaigns, companies in the space are making huge strategic investments into the fifteenth edition of the T20 cricket league. Experts see spends to the tune of Rs1000 crore being pumped into the season. The target, according to them, is to push user base growth by at least 20-30 percent in these two months of the league.