Plant-based sustainable fabrics are gaining ground in the textile and fabric industries, as increasing economies of scale hold the hope of greater affordability
Sustainably grown forest
Image: Lenzing AG
In the 1990s, when Spanish garment retailer Zara opened shop in New York, it claimed to be able to produce a garment—from the design stage to being sold in stores—in only 15 days, thus giving rise to the term ‘fast fashion’. Since then, the term has gone on to define mass-produced, inexpensive, poor quality and disposable garments and footwear that move quickly from fashion catwalks to stores in order to cash in on current trends.
(This story appears in the 04 June, 2021 issue of Forbes India. To visit our Archives, click here.)