Elon Musk's takeover of Twitter defined much of the year for social media, including the rushed launch of its microblogging competitor, Meta's Threads. At the other end of the spectrum, we began conversing with increasingly intelligent and fascinating chatbots, which will likely change the way we use social media forever
In 2013 film Her, Joaquin Phoenix played a man who would fall in love with his digital assistant. Apple’s Siri had launched two years before that, and in 2014, we were introduced to Amazon’s Alexa and Microsoft’s Cortana. It wasn’t hard to imagine a future with devices to talk to.