The International Olympic Committee and the LA28 organisers can leverage the subcontinent's obsession with the sport to command higher media rights and brand interest, while the game will grow from exposure on the global stage
After months of will-it-won’t-it, cricket has finally exited the corridor of uncertainty and made it to the 2028 Los Angeles Olympics (LA28).
On Monday, the International Olympic Committee (IOC) members, at its 141st session in Mumbai, voted overwhelmingly (but not unanimous, with two votes against) for cricket’s inclusion in the Olympics. IOC President Thomas Bach had all but confirmed it on Friday, announcing that the executive body has accepted the LA organising committee’s proposal for the inclusion of the sport among a package of five—along with baseball/softball, lacrosse, squash and flag football—but the voting made it official.