The makers of Ludo Star crossed $100 million in lifetime revenue last November. The bootstrapped company claims to be profitable from the first year of inception, and it is currently beta-testing two games in the word and board games categories
When Sanjiv Mehta, 57, a government employee, reached the peak of boredom during the first phase of the lockdown in 2020, he unknowingly got into an addictive recreation activity—playing Ludo Star on his mobile. The online version of his favourite childhood game was not only a great stress buster but also helped his family spend quality time together. “During the lockdown, passing time, especially during afternoons, was proving to be incredibly difficult. Online Ludo was a blessing for my family and me. We would not even realise that we’ve spent hours playing the game,” he says.