Homegrown non-music audio startups have been seeing a tremendous increase in user base since the lockdown, but getting people to pay for content and becoming self-sustaining are big challenges. According to a new PwC report, the music, radio and podcast industry is expected to have a total revenue of nearly $1.7 billion in 2024
(Left to right) Khabri co-founders Sandeep Singh, Aankit Roy, COO Dushyant Kohli and co-founder Pulkit Sharma. The non-music audio platform, which aggregates content across categories like news, government jobs, philosophy, leadership and motivation, has seen a 350 percent month-on-month growth since the lockdown in March
Image: Madhu Kapparath
Gautam Raj Anand, CEO of podcast hosting, production and distribution platform Hubhopper, believes audio has an opportunity to capitalise on the time the user is not looking at her phone
Image: Madhu Kapparath