Entering more mass-market segments, an aggressive EV plan and fully utilising its India base seem to be at the core of the carmaker's plans
Skoda Auto's India outpost, Skoda Volkswagen India, sold 4,232 cars in September with its two mainstream brands Skoda and Volkswagen. This may seem small fry in light of the Japanese and Korean giants that dominate this industry, but there seems to be a plan at play here.
Speaking on the sidelines of the launch of the Skoda brand in Vietnam, Martin Jahn, board member for sales and marketing at Skoda Auto, gave some insights into the firm’s plans for the Indian market.