Eat, shoot and love: A generation of Instagrammers is changing the way we eat—and cook
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In the 1977 film Priyatama, by Basu Chatterjee, a newly wed Dolly (Neetu Singh) tries her hand at cooking for the first time with disastrous results. Her only recourse is calling home, in a different city, every morning at 10, to take notes and recipes from Suleiman, the resident bawarchi. Consequently, she runs up a telephone bill that her husband can barely afford. Today, all that Dolly would have to do is look up YouTube on her phone. Learning about food, and learning how to make and eat that food, has perhaps never been easier. Thanks to the internet we don’t even need to step out of our homes or offices to buy groceries, let alone figure out the many steps of making unfamiliar and complicated dishes to impress our families and friends with. And yet, it has also never been easier to do away with cooking altogether. The mushrooming of restaurants, takeaways, and delivery services mean you can order whatever you want to eat, without breaking a sweat. Regardless of the choices you make, what wins is the love of food.(This story appears in the 13 September, 2019 issue of Forbes India. To visit our Archives, click here.)