A camel is a horse designed by committee.
—Alec Issigonis
Design is not just what it looks like and feels like. Design is how it works.
—Steve Jobs
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
—Antoine de Saint-Exupéry
Good design is good business.
—Thomas J Watson
Recognising the need is the primary condition for design.
—Charles Eames
We design our world, while our world acts back on us and designs us.
—Anne-Marie Willis
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
—Douglas Adams
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
—Paul Rand
Content precedes design. Design in the absence of content is not design, it’s decoration.
—Jeffrey Zeldman
If I had asked people what they wanted, they would have said faster horses.
—Henry Ford
Only those who attempt the absurd will achieve the impossible.
—MC Escher
Everything should be made as simple as possible, but not simpler.
—Albert Einstein
A user interface is like a joke. If you have to explain it, it’s not that good.
—Martin LeBlanc
Design isn’t crafting a beautiful, textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
—Edward Tufte
“Good design is obvious. Great design is transparent.”
—Joe Sparano
“Any product that needs a manual to work is broken.”
—Elon Musk
(This story appears in the 10 June, 2016 issue of Forbes India. To visit our Archives, click here.)