Detecting the nuances of a new place and being able to deduce the underlying cultural values or deeply held beliefs
Having attended Thunderbird, most of us are interested and maybe particularly intrigued by cultural difference. We’ve lived, worked and taken holidays all over the world. Some of us, including me, thrive on the adventure and challenge of discovering differences and similarities across the globe. Detecting the nuances of a new place and being able to deduce the underlying cultural values or deeply held beliefs can mean the difference between successful product launches, valuable client/vendor/employee relationships, or money-losing failures.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]