A successful marketing plan must include the right product, price, place and publicity
Companies in Afghanistan or anywhere else need four things to achieve marketing success, Thunderbird Professor Anne Stringfellow, Ph.D., told women entrepreneurs from the war-torn country Oct. 19, 2010, during a Project Artemis presentation.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]