Downhill gives golden rule to build and manage online reputations through search engine optimization
One bad event or one angry blogger can spark a reputation crisis that hurts a company’s bottom line in the age of social media. “Just ask Dell, BP or Tiger Woods,” Elixir Interactive CEO Fionn Downhill said Nov. 17, 2010, in the digital marketing class of Thunderbird Professor John Zerio, Ph.D.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]