The high-speed internet era has introduced a new paradigm where consumers with broadband internet can seamlessly access product reviews, compare prices across multiple retailers, and even make purchases online without leaving their homes
The introduction of broadband internet has significantly influenced the retail sector in the United States. It has altered how consumers gather information, buy products, and interact with retailers. One of the most notable changes brought about by broadband internet is the ease of information access for consumers.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]