10 important rules for small businesses to place their products on the shelves of large retailers
Small businesses should follow 10 important rules if they want to place their products on the shelves of large retailers. But first ask yourself: Have you already tested your product with your target customers and can you provide data about the tests? What is it about your product that would make the retailer excited? Do you want to sell your product directly to the retailer, or do you want to license it to a manufacturer who will distribute it for you? If you get in, can you handle rapid volume increases, and can you prove this to a retailer? Are you prepared to share some risk with the retailer in case your product does not turn around fast enough?
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]