How did the strategy adjustments help eBay to win in Asia?
There are many characters to distinguish great companies with others, such as innovation ideas, stunning development speed and outstanding leadership. However, not all great companies could rebound after their failure in some specific areas. As we all know, the case of Starbucks in Australia and Wal-Mart in Korea, both reveal the insurmountable local market differences and accordingly systematic slow responses could lead many business legends to be negative examples. To compare and research how to practice in this situation, we pick up the case from eBay and discuss how the strategy adjustments could help eBay come from behind to win.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]