There is no doubt that Google has become a behemoth in the business world, but can they take on China and Baidu – the Chinese Google?
It is no secret that China represents one of the largest economies in the world and is an emerging giant. Nearly every multinational corporation in the world is trying to figure out how to leverage its position in China and capitalize on the bottom of the wealth pyramid. While China obviously has tremendous potential, it is no secret that the Chinese government keeps a tight grip on the information publicized to its citizens. Likewise, it carefully monitors and restricts the companies it allows into the Chinese market. With so many companies vying to successfully navigate the sea of censorship that is China, why is Google pushing China’s buttons?
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]