How could one company evade the economic crisis practically unscathed? What made this model so different from any other?
All of us witnessed in 2008 the unfolding of the worst economic crises in our lifetime that extended across every market around the world with rising unemployment rates, stock market volatility, widespread bankruptcies and limited access to liquidity. Most importantly, the capability for credit to build a modern economy came under question.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]