Hipmunk: A simple travel site
Travel sites are a dime-a-dozen. And most of them are complex to use. That’s why we find this new start-up particularly refreshing. Hipmunk (hipmunk.com ) greets you with a goofy-looking chipmunk in WW I aviator helmet and scarf, and an interface that’s almost Google-simple: Just ‘from’ and ‘to’ places, date, class, airline preference if you have one, and hit ‘Search’. You then get a very simple graphic: Flight time on one axis, price on the other, coloured strips showing flight duration, airlines taken, and stopovers.
(This story appears in the 10 September, 2010 issue of Forbes India. To visit our Archives, click here.)