Internationally, such programs have proven effective in building long-term relationships with loyal consumers
Indian companies are becoming world class competitors in a range of industries—but one area where they can do more is in operating effective customer loyalty programs. Internationally, such programs have proven effective in not only building long-term relationships with loyal consumers but in providing businesses with invaluable data about the buying practices of their most dedicated customers.
[This article republished with permission from the author and the Tuck School of Business.]