Tiger Woods comeback at the Augusta affords corporates the opportunity to bag him for cheap
The golfing world is celebrating the resurrection of its own God in the week after Easter. Millions of fans, television broadcasters, marketers (from whatever is left of the Tiger Woods saga) and most importantly the PGA (Professional Golfers’ Association) are all heaving a sigh of relief, after Tiger Woods announced his return to competitive golf at the Augusta Masters. Will Brand Tiger too undergo a resurrection?
(This story appears in the 16 April, 2010 issue of Forbes India. To visit our Archives, click here.)