MNCs are figuring out how to overcome the territorial disadvantage vis-a-vis their local rivals when doing business in China
It was a deal that the Coca-Cola company had been eyeing for a while. Early last year, the world’s largest beverage company seemed to be on course to sew up a $2.4 billion deal to buy out Huiyuan, one of China’s largest juice makers. It was meant to be part of the cola maker’s big push to build a portfolio beyond cola in one of the world’s fast growing markets.
The Tiered Approach
(This story appears in the 30 April, 2010 issue of Forbes India. To visit our Archives, click here.)