Argentum Motors’ three promoters had everything going for them to make their venture a success. Now, things are falling apart, amid a furious blame game
The thing with journalism is, a few years into the business and few things surprise you — or, for that matter, fewer things move you. But that day, a bleak winter afternoon, at the plant which houses Argentum Motors in Surajpur near Delhi, our photographer Amit Verma, was stunned and moved, all at once. He was there to shoot Ajay Singh, the company’s chairman. And he wanted a shot on the plant floor.
What Went Wrong?
By any yardstick, the last two years were abnormal ones. An incredibly complex global environment, a credit squeeze, and elusive deals with auto makers in other parts of the world tested the limits of a partnership that hadn’t been together long enough.
(This story appears in the 05 February, 2010 issue of Forbes India. To visit our Archives, click here.)