With 45 million users, SMS GupShup is India’s answer to social networking. And it dreams of taking on the global giants
When Anna Hazare began his protest against the government’s refusal to accept the Jan Lokpal Bill, phones across the country were inundated with SMSes gathering support for the next march or demonstration.
SMS GupShup, a group messaging service, was responsible for sending several of these messages. GupShup groups like Anna, Jaibhim, newsb and JagoHaryana — each with more than 50,000 members — along with a bunch of smaller groups, sent out over 1 crore messages in a week.
(This story appears in the 09 September, 2011 issue of Forbes India. To visit our Archives, click here.)