In two years, Micromax made its mark in the Indian mobile handset market dominated by Nokia. Now it’s ready to take on the leader
Four years after it was first recommended, mobile number portability still remains a paper concept. Yet for over nine months, Saurabh Raina, a 43-year-old employee with a switchgear manufacturer from Bhopal, is choosing the best monthly plans on offer across six different GSM operators while he can be reached on the same number he has had for over seven years.
The seemingly obvious solution — handsets that accept two SIM cards simultaneously — became Micromax’s second killer category.
(This story appears in the 05 March, 2010 issue of Forbes India. To visit our Archives, click here.)