Our guest today is Aditya Bhamidipaty, founder and CEO of FirstHive, a customer data platform provider based in Silicon Valley and Bengaluru. In this episode, Aditya talks about how platforms like FirstHive that help enterprises get closer to a holistic view of consumers in the B2C space, will also help those enterprises become much more autonomous. On the business front, he also spoke about putting together a team in the US