Nitin Mittal at Zee Entertainment Enterprises on preparing to mine 30 years of rich data for 'hyper-personalisation'

Our guest today is Nitin Mittal, president for technology and data at Zee Entertainment Enterprises. The rise of the OTT segment of entertainment in India is prompting every major business in the industry to accelerate its digitalisation plan and find ways of engaging its consumer base more effectively. In today's conversation, Nitin discusses Zee's plans for a comprehensive digital platform to personalise entertainment and shopping — all rolled into one experience