Forbes India- A brand new endeavour
Launching a new business magazine in these times is a hazardous exercise. But the Network18 group embarked on the project to launch the Indian edition of Forbes at a time when the world economy was clearly in high spirits. Yet within the first four months of our project, we ran smack into the worst downturn in living history. We watched in horror as the world economy shook under the tremors of its impact. Even till two weeks ago, we were staring at the prospect of a hung Parliament adding to the economy's woes. Suddenly, the tide has changed.
We couldn't have asked for more opportune moment to debut Forbes India. Even though the downturn seemed to cast its shadow on our project, the truth is that it really had no perceptible impact on our project. We've continued to invest behind the best people-writers, desk, designers and photographers-and systems. We've remained steadfast in our belief that the Indian market was ready for a world-class business magazine that chronicles the Indian entrepreneurial surge-in a world that is far more connected and integrated than it was even five years ago. In fact, today, the world is looking at India as a test bed for a new model of inclusive capitalism. We're privileged to cover this transformation in one of the world's most exciting emerging markets.