Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, break-even analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment
The five toolkits were developed by marketing professors Thomas Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses.
This article was provided with permission from Harvard Business School Working Knowledge.