DC Design is pretty much the best-known name in the modification business
Dilip Chhabria has made a very good living out of modification. He’s been at it for over a decade now, and his DC Design is pretty much the best-known name in the business in this part of the world.
Why do people get into modification?
They get into it primarily for the exclusivity aspect which a manufacturer can’t offer. I am primarily talking about car modification and not the larger projects that we do. The need of the customer is to stand out. It is not speed. Okay, he wants to brag about speed. He is never going to use it or test it but he wants to brag that I have got 300 or 500 horsepower. Primarily, it is the looks part. That’s what drives it in the first place.
(This story appears in the 16 April, 2010 issue of Forbes India. To visit our Archives, click here.)