2022 Festive Demand
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Will the festive season be bright for business?
In the first of a two-part series, Forbes India analyses the prospects of the festive season for ecommerce logistics, household appliances, rural demand, travel and hospitality, and bank loans
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Festive Season Demand: Uptick in sales and consumer spends fuel need for home, personal loans
Inflation and rising interest rates unlikely to stall momentum
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Festive Season Demand: Travel and hospitality sectors hope for a take-off
Airlines, hotels and travel companies say they are seeing an increase in bookings after a Covid-induced slump over the past two years
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Festive Season Demand: Ecommerce logistics players gear up for heavy load
Analysts predict a 2-3x increase in volumes as companies hire more talent and ramp up capacity
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Festive Season Demand: Cheer missing in rural markets
High inflation, decline in wages and uneven rainfall have put a damper on rural demand
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Festive season demand for home appliances, white goods subdued in H1 2022; likely to pick up in H2
Inflation has hurt consumer sentiment in mass segments, but premium products are faring better; home furniture, storage, kitchens, air coolers and washing machines see good demand
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