The smoothest talker in showbiz tells us how he does business
He ambled in trailing charm and cigarette smoke. An assistant placed a glass of whiskey in his hand. And we began to talk. Or rather, he did.
Hollywood understands the math, says SRK, and they ran into trouble in the US on a simple count. On average, for a movie to fare well, it needs one screen for 100,000 people. But a glut of screens in the US meant Hollywood had to deal with an average of a screen per 10,000 people. They had to look at markets outside. India is seductive: We have one screen per million people. SRK is betting these numbers will change dramatically with infrastructure being built.
Use yourself
(This story appears in the 08 February, 2013 issue of Forbes India. To visit our Archives, click here.)