2016 Celeb 100 list methodology: How we crunch the numbers

Published: Dec 23, 2016 07:30:56 AM IST

Updated: Dec 23, 2016 08:20:25 AM IST

The 2016 Forbes India Celebrity 100 List rankings are based on two parameters: Estimates of entertainmentrelated earnings of celebrities and estimates of their fame. The period under consideration for both was October 1, 2015, to September 30, 2016.

2016 Celeb 100 list methodology: How we crunch the numbers

HOW WE CALCULATED EARNINGS

For each celebrity, we got independent estimates from multiple sources—industry insiders, talent management agencies, film and TV production companies, publishers, music industry professionals, sports consultants, advertising agencies, brand marketers, celebrity managers and other relevant experts.

HOW WE CALCULATED FAME
We tracked the media visibility of celebrities across print and television and tabulated their social media reach, via Facebook and Twitter.

Our principal data partners for the 2016 Forbes India Celebrity 100 List, LexisNexis® and TAM-Eikona, helped provide fame data relating to celebrities’ print and TV exposure respectively while GroupM ESP, Globosport , Exceed Entertainment and Galatta helped provide data for celebrities’ endorsements. We were also supported by indiantelevision.com and tellychakkar.com in the data collection process. The entire process was verified by Ernst & Young, our process advisors.

Note: Forbes India has arrived at a fair estimate of the total earnings (front-of-camera appearances in many cases) of each of the persons who fi gure in this list by using multiple sources in the entertainment and media industry. However, since these estimates are meant for a limited purpose, they may not be accurate or offi cial and cannot be relied upon for any legal or compliance purposes. The ratings given are subjective and may not necessarily refl ect the actual financial worth or fame of the persons featured.

The rankings are based on these estimates of earnings and media visibility of each celebrity across print, television and social media from October 1, 2015, to September 30, 2016. The numbers are, therefore, merely indicative. We (at Forbes India magazine, Digital18 Media Limited) have done our best to verify the information published, but do not take any responsibility for the absolute accuracy of the information.

RELATED:
EDITORIAL: Celebrity Inc
OVERVIEW: Salman Khan tops 2016 Forbes India Celebrity 100 List; Shah Rukh at No. 2
METHODOLOGY: How we crunch the numbers
PHOTO GALLERY: Top 10 celebs in 2016 Forbes India Celebrity 100 list
PODCAST: The cerebral side of 2016 Forbes India Celebrity 100 list

(This story appears in the 06 January, 2017 issue of Forbes India. To visit our Archives, click here.)