The Mercedes-Benz S600 Guard looks like another luxury model from the automaker, but this fortress on wheels has been built to withstand heavy attack without compromising on speed
Among the array of high-end luxury cars that adorn the garages of Bollywood superstars Shah Rukh Khan and Aamir Khan is a Mercedes-Benz S-Class. But this no ordinary S-Class: It is the S600 Guard, built to protect its owners from heavily armed attacks involving military-grade weapons such as AK-47 assault firearms and sniper rifles.
The Guard can withstand 7.62x51 mm rifle rounds on multiple areas of the body from various angles. It relies on ‘run-flat’ tyres that can operate as far as 30 km when deflated. The windows are made of thick laminated glass with polycarbonate coating for better resilience when fired upon. Its armoured underbody can withstand grenades, and it is the only car to boast of the VR9 ballistic protection (the highest level of protection a civilian vehicle can currently have).
Welcome to the world of the Mercedes-Benz S600 Guard, one of the safest cars in the world. “The S Guard is a ‘fortress on wheels’ for our exclusive set of high-profile Indian consumers who require the highest level of protection when on the move,” says Roland Folger, managing director and chief executive officer of Mercedes-Benz India.
It was launched in India in May 2015, and has since become a coveted possession for those who want to marry luxury and safety. And while the ordinary Mercedes-Benz S-Class costs Rs 2.6 crore, the Guard comes at a hefty price of Rs 8.9 crore.
Mercedes-Benz sells over a thousand S600 Guards a year across the world. In India, it is still early days, but the signs are positive with sales already in “double digits”, says the German carmaker.
The S600 Guards are manufactured only at a special facility in Mercedes-Benz’s Sindelfingen plant in Germany. It takes two to three months to custom-build it, and the company claims that it had secured many pre-orders for the car even before it was launched in the country this year.
South America, Central America, the Middle East and Russia are some of the biggest markets for armoured cars, but wealthy Indians, too, are beginning to opt for it. “They are increasingly preferred by the rich and the powerful in India. The threat perception has risen and the best option for them is a luxury car that looks the same from the outside, but is heavily fortified from the inside,” says a security consultant who advises wealthy individuals and large corporate houses.
Aamir Khan, for instance, ordered the S600 Guard after he began receiving threats for his talk show Satyamev Jayate. Shah Rukh Khan bought one after gangsters reportedly opened fire at the Mumbai residence of his friend and film producer, Ali Morani.
By all accounts, a customer’s faith in the car is not misplaced. It is the highest-selling protection car in the world and competes with models from luxury automakers such as Audi, BMW and Bentley Motors.
(This story appears in the 13 November, 2015 issue of Forbes India. To visit our Archives, click here.)