Premji is anticipating that by 2020, the global market for environment products and services will double from $1.37 trillion
The same buzz of excitement and serendipity that swept the tiny campus of Wipro in 1977 has returned to its sprawling Bangalore headquarters today. More than three decades after Azim Premji sensed an opportunity in information technology for his consumer products company, the billionaire businessman is taking his next big step, ecology. And just like the way IT did, the new business is likely to transform the face of Wipro forever.
Premji is aware that the only way for Wipro to truly become a “green” company — in its own operations and in offering solutions to customers — is when all business units come together. That’s why over the last one year, he and Behar have been getting other business unit heads to set targets for selling environment-friendly solutions and reducing emissions in their units. For the future, Senapathy says Wipro will evaluate financial and ecological returns before it takes on any new project
for investment.
(This story appears in the 03 July, 2009 issue of Forbes India. To visit our Archives, click here.)