On the eve of its fervently hyped IPO, the micromessaging service has a radical plan for nabbing the ad dollars it needs to thrive: Helping TV networks survive the digital media revolution
It’s Emmys night at the Nokia Theatre in Los Angeles, and as showtime approaches, a mosh pit of blue-chip television stars jostles backstage. Conan O’Brien and Robin Williams, Alyson Hannigan and Jim Parsons, Jon Hamm and Sarah Silverman—all squeezing past a few score of other celebrities in the narrow corridor between the producers’ station and the green room. “This can’t be fire safe,” grumbles Hamm, the Mad Men heartthrob, as he shoulders through the throng.
(This story appears in the 15 November, 2013 issue of Forbes India. To visit our Archives, click here.)