Bacardi India, the largest international spirits company in the country by volume, has announced its foray into premium Indian brandy and IMFL (Indian Made Foreign Liquor) category with the launch of Good Man
With an aim to solidify Bacardi's footing in the brown spirits category the company has launched its first-ever made in India innovation for the Indian consumer. With the launch of Good Man, Bacardi marks an entry into the premium Indian brandy category strengthening its brown spirits play. We discuss the launch and the brand’s Indian footprint with Sanjit Randhawa, Managing Director, Bacardi India, and Ayaesha Gooptu, Head of Innovations, AMEA (Asia Middle-East and Africa) at Bacardi.