Pride of Cows - Delivering purity at your doorsteps with Premium Dairy Products

Consumers incline toward something new and novel, particularly when we talk about dairy nutrition and dairy products. Freshness, Purity, and something satisfying for the taste-buds is the means by which dairy nutrition is seen to be. For these basic delights of the consumers, Pride of Cows one of the premium range of products by "Parag Milk Foods"  has now extended its range by adding single-origin ghee and curd and is prepared to serve the market with the excellent farm-fresh products at your doorstep,

Innovation and consumer-centricity have always been the priority for Parag Milk Foods, and the launch of Pride of Cows - Ghee, Curd are no different. Specially curated for the health-conscious consumers who want the healthiest and freshest farm milk products on their table to nurture their healthy lifestyle.

The brand recently roped in ace Bollywood celebrity Kareena Kapoor to enhance its reach and awareness amongst the audience. The actor was seen sharing her views on dairy nutrition in a recent digital film launched by the brand and expressing her happiness on being a part of another growing family, as Parag Milk Foods adds newer products to Pride of Cows range, the perfect curd, and single-origin ghee, products that are made ‘Full of Love’

Kareena was thrilled to share how “Pride of Cows” products are of unmatched quality and are delivered all the way from the farm to your doorstep following a contactless process, ensuring safety, and freshness.

Ms Akshali Shah, Sr. Vice President- Strategy, Sales & Marketing, Parag Milk Foods Ltd. asserted, “We are more than delighted to introduce Kareena Kapoor Khan to the Pride of Cows family. KK is the obvious choice for us as she best personifies premiumness and embodies the POC ethos of delivering only but the best. She exemplifies motherhood, a woman of pure dedication towards her work, and the respect she demands amongst the new-age mothers makes her the perfect match for our brand “Pride of Cows” which is made FULL OF LOVE.

Pride of Cows have been a pioneer in the concept of a subscription-based model for a category like milk and they are now happy to expand this further for curd and ghee as well. The no human touch intervention process ensures absolute hygiene and the consumers can vouch for the product’s taste, creaminess, quality, aroma, and flavour. Kareena’s association with “Pride of Cows” will further deepen the brand’s connection, increase brand recall, and drive greater trials across the country.